Thursday, August 27, 2020

Extended Marketing Mix Essay Example for Free

Broadened Marketing Mix Essay Propelled on third of October 2009 by the McLaren’s Group which has been a name with extraordinary energy towards progress of engine sports in Sri Lanka, Speed Drome (Pvt) Ltd. is each Pro/Go-karters paradise on earth. Situated in the midst of green field in closeness to the parliament complex and Buddhadasa play ground in Battaramulla, Speedrome is a completely prepared and expertly fitted race track which incorporates 19 go-karts, mechanized planning and scoring frameworks, expertly prepared staff, assigned observer regions and cooled VIP display, just for the sole purpose of giving their clients the best experience that they can offer. Go-karting might be Speed Dromes primary item yet they haven’t halted there most definitely, with a games bar and a sumptuous parlor. These two extra administrations are given to clients to have gatherings or any corporate occasions. Speed Drome additionally has showed a drive in giving a pool to take into account perceiving corporate administrators and prominent ways of life. With respect to the little children, Speed Drome has ventured to make a kiddies race track also. To lay it out plainly, Speed Drome means to be not just a fascination for Pro/Go-kart sweethearts all over the place yet in addition to give the whole family recreation exercises and diversion. Speed Drome has increased a lot of ubiquity since the time its dispatch, with a display kart race in which the support of Yoshitha Rajapaksa, Aravinda De Silva the previous cricketer who is a sharp fanatic of engine vehicles alongside the woman racer S.A. Lakshika and Jackson Anthony were noted. Karting titles, for example, Speed Drome All Island Karting Championship Rounds 1-3 hotshot precisely what Speed Drome is about the same number of expert equation one drivers partake in these rivalries showing the genuine aptitude associated with Go/Pro-karting, while at the same time drawing in considerably increasingly expected clients and prompting other karting titles. At long last the major in addition to point for Speed Drome is the way that it is the unparalleled Go/Pro-Karting office in Sri Lanka up 'til now and with its additional advantages Speed Dromes future appears to be extremely productive with all the important gauges being kept up. The Extended Marketing blend 1. Item In an assistance association, the item is alluded to the administration being conveyed to the buyer which is impalpable, indistinguishable, variable and transitory. The speed Drome (Pvt) Ltd. (Index 1) offers an assortment ofâ services which can be clarified as far as amusement, relaxation and experience. Their fundamental spotlight is on furnishing their clients with the experience of genuine Pro-Kart hustling (Appendix 2) and notwithstanding that other amusement and recreation administrations are likewise given, for example, the Kiddies track, (Appendix 3) the games bar (Appendix 4) and the pool (Appendix 5) alongside the Luxurious Lounge (Appendix 6). The idea of the administration as far as: Elusiveness: True administrations are elusive. Along these lines when you leave Speed Drome there is just a single memory or the experience that remaining parts, which is riding a professional kart at the main accessible spot in Sri Lanka. A few components are unmistakable, for example, the karts utilized, the swim pool and so forth., yet the center advantage of the buy isn't, and that is the sheer understanding of riding a master kart and feeling its speed. Indivisibility: The administration gave by Speed Drome is indistinguishable as the physical nearness of a client is basic in this administration. In any case, with the assistance of its physical assets the general help happens when just the purchaser that is the individual keen on riding a star kart meets the specialist organization. Perishability: Karting or some other assistance gave by the organization must be expended when advertised. It can't be delivered now for utilization at a later stage/time nor would they be able to be held or supplied on the grounds that the estimation of this administration exists right when it is required. Fluctuation: This administration is profoundly factor since Speed Drome is the main specialist co-op for kart dashing in Sri Lanka right now. It has its own one of a kind normalized quality which can't be rivaled another type of diversion administration, as it gives a remarkable and an exceptional encounter. The previously mentioned qualities characterize the administrations they give which pull in adolescents and veteran drivers the same. 2. Cost Valuing is one of the most significant advertising blend choices and it is the main promoting blend variable that produces incomes. Speed Drome (Pvt) Ltd. is a benefit and cost arranged association. Their fundamental goals are to: * Maximize their benefits, * Achieve an objective degree of profitability, * Recover speculation costs over a specific timeframe And to, * Generate volume in order to drive down expenses. Speed Drome doesn’t seek after the norm or deals arranged targets as it is the main association has practical experience in this specific industry in Sri Lanka. Because of a similar explanation Speed Drome follows the value skimming technique. Their costs for all the administrations are moderately high (despite the fact that they don’t have rivals in a similar industry) contrasted with the other amusement structures in the market. This is because of the administration quality, picture and to forestall contenders enter the market without any problem. Coming up next are the current costs appended to the administrations being given by Speed Drome: * Pro-Karting/Go-Karting (10 minutes) Rs. 750 * Happy Hours Karting (each Tuesday 3pm-8pm) Rs. 500 * Swimming pool charges (boundless) per individual Rs. 450 * Membership Benefits: * Membership free Rs.15000 * Rs. 750 tickets for Rs.500 * Kart coach sum Rs.1500 for Rs.1000 * Members can utilize pool free, extra visitor with individuals charged just Rs. 250 each * 10% rebate for corporate bundle with completely utilization of pool and diversion region. Also the race expenses, exceptional occasion charges and preparing program expenses are charged. 3. Spot The spot some portion of the promoting blend is the place the client gets the administration or where the administration is found. Speed Drome is Located in closeness to the Parliament Complex and Bhuddhadasa Play Ground, in Battaramulla. It has arranged itself around significant urban communities, for example, Colombo, Rajagiriya, Nugegoda and Pitakotte which are generally exceptionally local locations have all been thoroughly considered cautiously by Speed Drome the board preceding development. This is to help their objective market which is essentially the privileged of network in light of the fact that in spite of the fact that the expense for riding a Go-Kart (which is something uncommon to do in Sri Lanka) appears to be sensible to the extent the expense for keeping up the Karts and hardware required go, Unfortunatelyâ though for most of Sri Lankan’s the cost to pay for such an encounter is exceptionally nonsensical. The region wherein the Arena (or office) has been based on is incredibly huge and praises the Track well overall and to add to this the rich view encompassing the Speed Drome gives this track an exceptional vibe to it. Speed Dome’s area has one progressively significant advantage which is that it’s only a drive away from the urban areas encompassing it as well as from other significant urban areas in the locale like Colombo and Dehiwala and so forth. Over all the choice to fabricate Speed Drome where it is an all around thought and vital move which has appeared and is yet to continue getting results. 4. Advancement Advancements have become a basic factor in the administration advertising blend. Administrations are anything but difficult to be copied and henceforth it is commonly the brand which separates an assistance from its partner. As referenced under the point ‘Place’ Speed Drome’s advertising blend carters to a chose fragment, which is known as Niche promoting. Its administration is tied in with giving diversion to the individuals who want the ‘need for speed’. What better approach to impart about this sheer experience which can be picked up at just one spot in Sri Lanka other than advancing the administration? The undeniable upper hands Speed Drome has are: * Service Differentiation The main office that gives karting involvement with Sri Lanka. * Image Differentiation Karts which are just accessible at Speed Drome in Sri Lanka and the novel logo itself recognize the administration gave. How Speed Drome breaks through to the client The fundamental target of Speed Drome is to make the potential clients very much aware about their new help. Thus the accompanying strategies are basically used to advance their administration * Weekly offered uncommon karting hours * ‘Happy Hours’ Every Tuesday from 3pm-8pm (Rs.750 tickets at Rs.500) (Informative supplement 7) * Karting rivalries * Thank God its Race Day Competition (Appendix 8) * All Island Karting Championship (Appendix 9,10) * Exhibition kart races of famous people (Appendix 11) * Publications * News Paper notices Ex: Daily Mirror, Sunday Times, Sunday Observer * Magazines Ex: Things to do in Colombo, Esteem, Hi and so forth. * Online Advertising * Social system gatherings Ex: The authority Facebook Group with most recent updates. Twitter and so forth.

Saturday, August 22, 2020

Employees at Sonora Foods are organised into teams. These include: :: Business and Management Studies

Workers at Sonora Foods are sorted out into groups. These include: creation, cleanliness, and upkeep. Sonora Foods Ltd. 2 Portray how Sonora Foods Ltd is sorted out. 2 Recognize and clarify the jobs and working courses of action of three various representatives in the equivalent useful zone from the accompanying list: Manager, Supervisor, Operative and Support Staff 2 Clarify how the authoritative structure influences correspondence between workers. 3 Look at the changed working plans for the three distinguished workers. 4 Assess whether the authoritative structure is suitable for empowering representatives to cooperate adequately 5 Judge the adequacy of the distinctive working courses of action of the three distinguished workers 6 Propose and legitimize adaptable working courses of action for them that the business should seriously mull over later on 6 In Unit 2-Theme A my coursework depended on Cummins UK. For the rest of Unit 2 I will put together my coursework with respect to Sonora Foods Ltd. Sonora Foods Ltd. Portray how Sonora Foods Ltd is composed Sonora Foods produce the accompanying items: Tortillas, Nacho Bites, Taco’s, Burritos, Wraps and Seasoning Blends. Sonora Foods is partitioned into four groups. These are: Senior Management Team, Operations Team, Account Team, Hygiene Team and the Technical Team. Every one of these groups have an administrators and group pioneers to keep every division running easily. The activities staff at Sonora Food are sorted out to work with various movements. These are: day move, 40 hours every week (7am-4pm). Evening shift, 35 hours every week (4pm-12 PM) and night move, 32.5 hours seven days (12 PM 7am). These are the movements and working hours for the agents. The pay is  £5.35 during the day and ascends to  £10 for staff dealing with the night move. This is the manner by which the agents are sorted out, this has been effective for Sonora as all the agents are content with the game plans distributed to their employments. Agents are the representatives who depend on the creation floor to deliver the merchandise and keep the creation line fully operational easily all through the day. All the four groups have a hierarchical outline. There are two kinds of authoritative graphs which organizations use. They’re level structure and tall structure. Tall structures have heaps of layers, which speak to the distinction in occupations and how much work is expected to do every one. The positions at the top finish of the diagram will be supervisors and chiefs, these employments will pay more than the occupations let down the graph. Level structures have less layers and are progressively utilized in littler organizations. These have the higher staff at the top then a bigger number of staff who are working with various employments, yet these occupations are at a similar degree of need and pace of pay.

Friday, August 21, 2020

ESL Essay Examples - What Essay Examples Can I Use?

ESL Essay Examples - What Essay Examples Can I Use?There are various esl essays examples that you can find online and all of them will give you a lot of insight into how to write an essay. The tips in this guide will help you be able to write essays easier.Learn the different subjects that will be used. When you want to be able to start writing an essay, you should start from one particular subject and then branch out from there. Find some topics that interest you and write about those. You don't have to do this in the exact order or anything like that, but just make sure that you have a base to work off of.Don't be afraid to use your own experiences. We often think that we should use facts to write essays, but there are many different kinds of things that we experience that we can use to write about. If you've been writing since you were a child, you'll find that you've always had stories about different experiences and you can use these to help you write an essay.Try to make use of metaphors when you can. People often say that they're too smart for metaphors, but actually if you take the time to really study and understand metaphors, you'll be able to tell whether or not they are good. More than likely, if you can create a clear image with a metaphor, you'll be able to get a better grasp on it. Metaphors are great for getting across ideas, which is something that people are constantly fighting against.Learn how to write concisely and efficiently. You will have plenty of time to read and learn all of the tips in this guide, but you need to know that it will take you some time to develop the skills that you need to be able to write an essay in the quickest time possible. If you try to rush things, you may end up with something that doesn't come out as well as you would like. Use a dictionary and turn it into a story. You might not be able to write a full dissertation with just your knowledge of the English language, but you can always use other words in conjunc tion with it to make a better story. If you're unsure about the meaning of a word, don't be afraid to use the dictionary and see what comes up.Other times, you might need to look it up and use it because someone mentioned it in an ESL essay example that you found online. You can also ask your fellow students in school for references that they may have for you. Of course, you'll want to make sure that you're using the right words in order to really get the point across.Once you have gotten all of the tips that you need, you can start thinking about what kind of essay you're going to be writing. As you know, it will be very important that you present yourself and your writing in a positive way, which means that you're going to have to be able to write about any topic you can think of. But this guide has given you a few ways to help you along the way.

Tuesday, May 26, 2020

Marco Polo s Interpretive Analysis - 977 Words

Marco Polo in China: Interpretive Analysis Although Marco Polo started out as a humble merchant from Venice, he eventually developed a reputation as one of the world’s greatest explorers (â€Å"Marco Polo†). He was much more than just a trader however, providing the Western world with detailed accounts of the foreign society that was Medieval China under the Mongol conquest. These accounts would later become invaluable to historians for centuries to come. Written in ca. 1270 CE, the document titled, â€Å"Marco Polo in China† was written first by Marco Polo during his travels, but then transliterated by a professional author when he returned to Venice in 1295 CE (â€Å"Marco Polo†). The selection is a piece of descriptive literature detailing the affluent city of Hangchow. According to the document, the city was one hundred miles in circumference and nestled in between a massive river and a freshwater lake. Polo then continued on to describe what the ten m arketplaces were like in the city, claiming there were shops galore and a plethora of foodstuffs. In addition, his descriptions of what the housing in the city looked like gives rise to the image of modern-day apartment buildings. In Hangchow, there were paved roads, approximately 12,000 bridges, and even an army that acted as a sort of police force. Marco Polo’s documentation of the city of Hangchow was intended for an audience of educated individuals who had never been to the city. The incredibly detailed description of the city, in

Friday, May 15, 2020

Physical Appearance Of Mary Shelley s Frankenstein

Kayla Caputo Ms. Schindler English IV 23 March 2015 Physical Appearance In Frankenstein, Mary Shelley shows that appearance does not represent internal character by the use of contrasting characters. Shelley uses the characters of the monster and Victor to show that looks don’t determine your personality. Physical appearance is related to internal character due to the fact that people judge on looks before anything else. Social media, making people more concerned with their looks, has influenced the importance of appearance. Different studies show that people pick their friends and spouses based on appearance. Physical appearance is not an indicator of character, but still the acceptance of someone who looks different lies in the eyes of judgmental people. In Mary Shelley’s Frankenstein, physical appearance plays an immense role in the way characters are treated. Many would believe that a beautiful exterior represents a beautiful soul, but that is not the case. Victor creates a hideous monster that later becomes mistreated and judged solely on his appearance. The monster is never given a chance by anyone besides Mr. De Lacey to show his inner self. â€Å"I am blind, and cannot judge of your countenance, but there is something in your words which persuades me that you are sincere†(Shelley 120). Since De Lacey is blind, he does not have the power to judge the harmless monster on his appearance. He accepts the monster into his home, not running in terror from his harsh exterior.Show MoreRelatedVictor Frankenstein Character Analysis Essay1645 Words   |  7 PagesMs. Straatsma ENG4U0-A Ryan Makhanlall ISU Reading Analysis Questions/Notes – Frankenstein by: Mary Shelley Character Analysis: Give your ideas about the main characters(s). Include what you like and dislike about the characters and why they deserve praise or criticism. Does the author intend for you to like/dislike them? How do you know? Victor Frankenstein: Victor Frankenstein, is the protagonist who describes his life to Robert Walton. In my opinion, Victor shows his ambition, logic and intelligenceRead MoreFrankenstein, By Mary Shelley Essay953 Words   |  4 PagesThroughout Mary Shelley’s book, Frankenstein, illness represents an essential theme. Shelley predominately uses illness to portray the desperate attempts of the main character, Victor Frankenstein, to withdraw from the brutality of reality. During the novel the frequent appearance of illness insinuates an ambiguous implication. However, the role infirmity plays and the reasoning for Frankenstein s recurring illness remain open to the interpretation of the reader. Overall, the continual use of illnessRead MoreThe Tragedy Of Frankenstein And His Creature1158 Words   |  5 PagesTragedy of Frankenstein and his Creature Ever since its inception in 1818, Mary Shelley’s ‘Frankenstein’ has fueled the imaginations of thousands of readers through its portrayal of conflicted scientist Victor Frankenstein, and his neglected creation — referred to as the Creature in its first appearances, and later called the Monster. Though rich in storytelling, perhaps ‘Frankenstein’s most enduring quality is its wide array of themes which touch upon topics ranging from appearances to free willRead MoreMary Shelley s Frankenstein And The Modern Prometheus912 Words   |  4 Pagesrefer to Mary Shelley s masterpiece Frankenstein or the Modern Prometheus as a starting point to drive the question: what it means to be human. Mary Shelley s Frankenstein or the Modern Prometheus suggests the possibility of reconstructing a broader approach towards scientific discovery by portraying the dangers of blindly pursuing scientific knowledge done so by the modern Prometheus that is Victor Franken stein. Thomas Vargish in Technology and Impotence in Mary Shelley s Frankenstein statesRead MoreSublime In Frankenstein Essay1497 Words   |  6 PagesMost Gothic novels aim to show the sinister side of human nature. They depict the dark terrors which lie beneath the reader s mentality. The term Gothic suggests a genre which deals with frightening and mysterious settings by giving connotations of ghostly castles and supernatural events. The Sublime experience as stated by the critic Longinus is, à ¢Ã¢â€š ¬Ã‚ ¦a matter of treatment. The particular form of the sublime experience that requires prepossessing objects is not only the form; it is simply theRead MoreWho was the real monster? Frankenstein1691 Words   |  7 Pagesjudged the monster simply based on its appearance. Prejudice is an opinion formed beforehand or without knowledge based often on physical appearance. In Mary Shelley’s novel Frankenstein, readers often ask who the real monster is. Is it the monster himself for looking like a monster and killing many innocent people? Or is it Victor for creating such a terrible monster? The answer is neither. When examined closely, it becomes clear that the real monster in Mary Shelley’s novel is prejudice. BecauseRead MoreThe Cruelty Of Mary Shelley s Frankenstein1605 Words   |  7 Pagesitself, a form of bullying. In her novel Frankenstein, Mary Shelley exemplifies this phenomenon of human behavior when she shows the maltreatment Frankenstein’s monster receives for his unattractive physical features and how he attempts to communicate with others in order to put an end to his isolation. Despite the monster’s benevolent nature, he is still alienated because he is different. Through the use of the monster and his discrimin ation, Mary Shelley shows that humans are not that differentRead MoreAnalysis Of Mary Shelley s Frankenstein1744 Words   |  7 Pagesstandards of elegance and beauty. In Mary Shelley’s Frankenstein, the woes and misery of the monster is brought to the readers’ attention as humans constantly berate and abuse the creature for it’s hideous body. Mary Shelley’s Frankenstein discusses the advantages and the detriments that an alluring versus unappealing body provides a person, and how that person is affected due to the pressures and assumptions of society placed upon their shoulders. Mary Shelley may have been amongst the first to examineRead MoreThe Murder Of James Byrd1207 Words   |  5 Pagesnovel Frankenstein, Mary Shelley illuminates the effects of racial prejudice by emphasizing the Creature’s shift in character as he is continually rejected by society, the DeLacey’s, and his creator. Similarly to modern day racism, the Creature’ s hatred towards mankind is fueled by his desire for acceptance. He is forced into the archetype of â€Å"The Monster;† initially good, turned against the world by the absence of love in his life. Ordinary humans are unable to accept the Creature’s appearance becauseRead MoreAnalysis Of Mary Shelley s Frankenstein 1527 Words   |  7 PagesShelley s narrative is seen to symbolize romantic fears, offering a tale of certain demise, one that gives technology negative connotations in the form of the creature whom is represented as an outcast of society. To emphasise this, the sublime settings in the text, provide a space where the marginalised can be heard, however, for in contrast to the power of beauty which works to contain and maintain social distinctions, the sublime in Frankenstein opens the way for the excluded to challenge the

Wednesday, May 6, 2020

The Process Of Writing Style - 1495 Words

The process of writing seems pretty simple in theory. What is your topic? research the topic, write an essay on your topic, and then turn that assignment in and hope you got it right. The difficult part is being proficient about doing this so that when you turn your paper in, you know you gave it your one hundred percent effort, so that when the grade comes, you are not shocked. When I got this assignment on how write an essay well, I immediately thought of when I was in a creative writing class in elementary. I thought about those early papers, the more I realized that certain details have remained, such as my procrastination, over-thinking of very simple topics. The way I write my papers is defiantly an insight of me and my personality,†¦show more content†¦Do I actually do anything with the borrowed book? – No not really. It will sit there, smiling at me until I am under pressure from the deadline to start writing. It is not that I do not have the ability to write, it is the fact that I do not like all the time that writing takes that forces me to wait until the last minute, spinning myself out, and then convincing myself that I can accomplish this writing assignment. Generating ideas from your source material is the most creative, most fun part of writing an essay. ( Hamilton, Carole L., Anthem Guide to Essay Writing, Anthem Press, 06/2011, Web O.S 05/10/16 ) A couple of days before my essay is due. I still do not have all of my research done. Everything is highlighted on my copies. I copy the pages in books that I thought I might find useful. Now what do I do? Write an outline as it was drilled into me since I was in elementary. Of course not: that is the logical, organized way to write a paper. That is for people who do not wait until the last minute. Being the procrastinator that I am, I skip on this method. I will do anything; watch television, call friends and talk story, wash my car. Anything but write. But then the time comes where I can no longer wait. In high school, I honestly did not care about the work I turned in. Now, I am returning to college after twenty-five years, determined to prove everyone who doubts me wrong. Although I still procrastinate, I will do

Tuesday, May 5, 2020

Acid Rain Essay In Marathi Example For Students

Acid Rain Essay In Marathi Acid RainAcid rain is a serious problem with disastrous effects. Each daythis serious problem increases, many people believe that this issueis too small to deal with right now this issue should be met headon and solved before it is too late. In the following paragraphs Iwill be discussing the impact has on the wildlife and how ouratmosphere is being destroyed by acid rain. CAUSES Acid rain is a cancer eating into the face of Eastern Canada andthe North Eastern United States. In Canada, the main sulphuric acidsources are non(c)ferrous smelters and power generation. On bothsides of the border, cars and trucks are the main sources fornitric acid(about 40% of the total), while power generating plantsand industrial commercial and residential fuel combustion togethercontribute most of the rest. In the air, the sulphur dioxide andnitrogen oxides can be transformed into sulphuric acid and nitricacid, and air current can send them thousands of kilometres fromthe source.When the acids fall to the earth in any form it willhave large impact on the growth or the preservation of certainwildlife. NO DEFENCEAreas in Ontario mainly southern regions that are near the GreatLakes, such substances as limestone or other known antacids canneutralize acids entering the body of water thereby protecting it.However, large areas of Ontario that are near the Pre(c)CambrianShield , with quartzite or granite based geology and little topsoil, there is not enough buffering capacity to neutralize evensmall amounts of acid falling on the soil and the lakes. Thereforeover time, the basic environment shifts from an alkaline to aacidic one. This is why many lakes in the Muskoka,Haliburton, Algonquin, Parry Sound and Manitoulin districts couldlose their fisheries if sulphur emissions are not reducedsubstantially. ACID The average mean of pH rainfall in Ontarios Muskoka(c)Haliburtonlake country ranges between 3.95 and 4.38 about 40 times moreacidic than normal rainfall, while storms in Pennsilvania haverainfall pH at 2.8 it almost has the same rating for vinegar. Already 140 Ontario lakes are completely dead or dying. Anadditional 48 000 are sensitive and vulnerable to acid rain dueto the surrounding concentrated acidic soils. ACID RAIN CONSISTS OF.?Canada does not have as many people, power plants or automobiles asthe United States, and yet acid rain there has become so severethat Canadian government officials called it the most pressingenvironmental issue facing the nation. But it is important to bearin mind that acid rain is only one segment, of the widespreadpollution of the atmosphere facing the world. Each year the globalatmosphere is on the receiving end of 20 billion tons of carbondioxide, 130 million tons of suffer dioxide, 97 million tons ofhydrocarbons, 53 million tons of nitrogen oxides, more than threemillion tons of arsenic, cadmium, lead, mercury, nickel, zinc andother toxic metals, and a host ofsynthetic organic compoundsranging from polychlorinated biphenyls(PCBs) to toxaphene and otherpesticides, a number of which may be capable of causing cancer,birth defects, or genetic imbalances. COST OF ACID RAIN Interactions of pollutants can cause problems. In addition tocontributing to acid rain, nitrogen oxides can react withhydrocarbons to produce ozone, a major air pollutant responsible inthe United States for annual losses of $2 billion to 4.5 billionworth of wheat, corn, soyabeans, and peanuts. A wide range ofinteractions can occur many unknown with toxic metals. In Canada, Ontario alone has lost the fish in an estimated 4000lakes and provincial authorities calculate that Ontario stands tolose the fish in 48 500 more lakes within the next twenty years ifacid rain continues at the present rate.Ontario is not alone, onNova Scotias Eastern most shores, almost every river flowing tothe Atlantic Ocean is poisoned with acid. Fur..ther threatening a $2million a year fishing industry. Era Dinosaurs EssayAcid rain is killing more than lakes. It can scar the leaves ofhardwood forest, wither ferns and lichens, accelerate the death ofconiferous needles, sterilize seeds, and weaken the forests to astate that is vulnerable to disease infestation and decay. In thesoil the acid neutralizes chemicals vital for growth, strips othersfrom the soil and carries them to the lakes and literally retardsthe respiration of the soil. The rate of forest growth in the WhiteMountains of New Hampshire has declined 18% between 1956 and 1965,time of increasingly intense acidic rainfall.Acid rain no longer falls exclusively on the lakes, forest, andthin soils of the Northeast it now covers half the continent. EFFECTSThere is evidence that the rain is destroying the productivity ofthe once rich soils themselves, like an overdose of chemicalfertilizer or a gigantic drenching of vinegar. The damage of suchoverdosing may not be repairable or reversible. On some croplands,tomatoes grow to only half their full weight, and the leaves ofradishes wither. Naturally it rains on cities too, eating awaystone monuments and concrete structures, and corroding the pipeswhich channel the water away to the lakes and the cycle isrepeated. Paints and automobile paints have its life reduce due tothe pollution in the atmosphere speeding up the corrosion process.In some communities the drinking water is laced with toxic metalsfreed from metal pipes by the acidity. As if urban skies were notalready grey enough, typical visibility has declined from 10 to 4miles, along the Eastern seaboard, as acid rain turns into smogs.Also, now there are indicators that the components of acid rain area health risk, linked to human respiratory disease. PREVENTIONHowever, the acidification of water supplies could result inincreased concentrations of metals in plumbing such as lead, copperand zinc which could result in adverse health effects. After anyperiod of non(c)use, water taps at summer cottages or ski chaletsthey should run the taps for at least 60 seconds to flush anyexcess debris. STATISTICS Although there is very little data, the evidence indicates that inthe last twenty to thirty years the acidity of rain has increasedin many parts of the United States. Presently, the United Statesannually discharges more than 26 million tons of suffer dioxideinto the atmosphere. Just three states, Ohio, Indiana, and Illinoisare responsible for nearly a quarter of this total. Overall, twothirds ofthe suffer dioxide into the atmosphere over the UnitedStates comes from coal(c)fired and oil fired plants. Industrialboilers, smelters, and refineries contribute 26%; commercialinstitutions and residences 5%; and transportation 3%. The outlookfor future emissions of suffer dioxide is not a bright one. Betweennow and the year 2000, United States utilities are expected todouble the amount of coal they burn. The United States currentlypumps some 23 million tons of nitrogen oxides into the atmospherein the course of the year.Transportation sources account for 40%; power plants, 30%;ind ustrial sources, 25%; and commercial institutions and residues,5%. What makes these figures particularly distributing is thatnitrogen oxide emissions have tripled in the last thirty years. FINAL THOUGHTSAcid rain is very real and a very threatening problem. Action byone government is not enough. In order for things to be done weneed to find a way to work together on this for at least areduction in the contaminates contributing to acid rain. Althoughthere are right steps in the right directions but the governmentshould be cracking down on factories not using the best filteringsystems when incinerating or if the factory is giving off any otherdangerous fumes. I would like to express this question to you, thepublic:WOULD YOU RATHER PAY A LITTLE NOW OR A LOT LATER?